Priority Two
Amplify Our Presence & Reputation
Communicate student outcomes addressed by our portfolio of signature programs
Key Indicator:
Increase the visibility of impact and outcomes to stakeholders
Increase brand recognition across the state
Strengthening district relationships across schools, district administration, board members, families, and community partners
Build out relationships with local, state, and federal government stakeholders
Increase investment in marketing and public relations
Increase statewide awareness of CIS with school districts that are not partners
Key Indicator
Annual increase in website traffic
“Building sustainable relationships is critical to our work.”
- Board Member
Key Indicator:
More top-level stakeholders who are actively involved with CIS across the state
Expand network of champions for CIS of Michigan
Key Indicator:
Increase in the number of network memberships and speaking engagements
Raise the profile of CIS of Michigan as experts of the integrated student support model
Proactively market CIS of Michigan in communities through boards, coalitions, task forces, associations, and community partnership meetings.
Showcase impact continually and in diverse ways
Key Indicators for this Priority:
Increase in district retention rates or growth rate of new districts, and increased media coverage

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Priority One
Accelerate Programs & Partnerships to Enhance Student Impact
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Priority Two
Amplify Our Presence & Reputation
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Priority Three
Build Sustainability
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Priority Four
Invest in a Supportive Organization Culture
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Priority Five
Championing Systems Change for Michigan Students